What the data shows
Jev, rating things a bit lower for itselfmost people, enjoying everything- Lower for itself everywhere: the gap is negative in all 12 domains. Largest for books (-0.32), festivals and traditions (-0.30) and games and activities (-0.30); smallest for albums and sounds (-0.09), films (-0.07) and board games (-0.07).
- Where Jev thinks it's above the crowd: the niche and the difficult, from art-house films and philosophy to novelty beers and unloved cities. Come and See, L'Avventura and Night and Fog among films; Aristotle's Metaphysics, Tristram Shandy and Hegel's Phenomenology of Spirit among books; musique concrète, glitch and free jazz in music; asafoetida and ajwain in food; brutalist buildings in art.
- Where it thinks it's below: the mainstream. The Notebook, Frozen and Harry Potter; strawberries, Haribo gummy bears and Reese's Peanut Butter Cups; the Super Bowl and March Madness; a snow day and the northern lights.
What it means, and what it doesn't
Jev casts itself as a slightly reserved connoisseur: less enthusiastic than the crowd overall, and keener only on the things "most people" wouldn't pick. That's a consistent self-image across very different domains.
It doesn't show what real people like; its "most people" is a stereotype of the mainstream. Whether that stereotype is accurate is what the audience experiments test ("Jev picks what it likes, and that's closer to real audiences").