What the data shows
name a spiceJev: pepperpeople: cumin- Jev matches people's first thought in 68% of categories (90% interval 61% to 75%), a little more often for abstract categories (71%) than concrete ones (66%).
- Its misses are other ordinary members: flu where the students said cold, living room where they said bedroom, and a few American picks, like gasoline where they said petrol.
- Sometimes Jev is the one that's right. Asked for a prime number, the students most often said "one", which isn't prime; Jev said two.
- Neither side reaches for "something else" much: Jev 8% of its weight on average, the students 9%.
What it means, and what it doesn't
Jev's sense of "the typical example" mostly matches people's, and where it doesn't, it tends to be a different but just as ordinary pick, now and then an American one where British students gave a British word.
With twenty students per category, a single miss says little; the overall rate and the pattern of the misses are the finding.